The policy is "all stick, no carrot", says de Bolle of the Peterson Institute. "And it doesn't seem like they understand that they do need carrots."
One of the biggest developments in the fire alarm space in recent years has been the rise of smart tech – wi-fi connected alarms that reach you by phone, for example, if they sense smoke while you are out.
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In 1992, in a small shop in British Columbia, a sign maker named Blair Gran stared at a wall full of half-finished jobs and felt something click. Sign-making was treated like a commodity — orders in, banners out — but as thousands of signs came through his shop, he couldn’t help but notice the difference between the good ones and the bad ones. He could see that every sign that left his shop was either helping a business get noticed, or letting it disappear in plain sight.